One in four cellular phone users with mobile internet access now use their devices to buy goods and services online, with nearly one in five saying they would like to someday use cell phones as a “mobile wallet,” finds a Harris Interactive study.
Some 16% of mobile phone subscribers already use mobile banking services, and 60% of them use the services at least once a week, the study found.
“Today’s mobile devices are the springboard for a whole raft of services, with huge pent-up demand for mobile commerce capabilities,” said Joseph Porus, vice-president, Harris Interactive.
“If security concerns can be quelled, the sky’s the limit with consumer acceptance of mobile banking and purchase transactions. It’s a very intriguing prospect for the near future, considering how people have already embraced a variety of mobile technologies beyond simple phone communications.”
Some 16% of mobile phone subscribers already use mobile banking services, and 60% of them use the services at least once a week, the study found.
“Today’s mobile devices are the springboard for a whole raft of services, with huge pent-up demand for mobile commerce capabilities,” said Joseph Porus, vice-president, Harris Interactive.
“If security concerns can be quelled, the sky’s the limit with consumer acceptance of mobile banking and purchase transactions. It’s a very intriguing prospect for the near future, considering how people have already embraced a variety of mobile technologies beyond simple phone communications.”
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